4A’s Exclusive: What Prospects Want in an Agency Website

Website Secrets: What Clients Really Look For On Your Site

Robin & Steve Boehler/Mercer Island Group

Special Pricing 4A’s Members (when you register): $89 for Individual, $279 for Conference Room

About the Speaker:

Mercer Island Group is a top-tier agency search consultancy with hundreds of successful agency searches across creative, media, PR & digital over 30 years for Discover, Stop & Shop, US Cellular, Etsy et al. In addition, Robin is an acclaimed workshop leader & keynote presenter at AMI’s Build A Better Agency Summit in 2022 and 2024. Steve is a P&G brand management vet who has worked with dozens of high-profile companies in a wide range of industries and authors the popular blog “The Brief” for agencies and marketers.

Share:

In a digital-first era, your agency website isn’t just a brochure—it’s your most powerful marketing tool. With 80% of B2B prospects independently scouting partners online, your site is often the very first impression, and a decisive factor.

But is your website truly designed to attract and convert top-tier clients?

Leveraging years of evaluating agency sites, engaging with senior
marketers daily, and being privy to critical industry conversations, Mercer Island Group offers a proven framework to elevate your digital front door.

Discover practical best practices to meet prospect expectations and boost engagement.
Don’t miss Robin and Steve Boehler, founding partners at global marketing consultancy Mercer Island Group, as they share their expertise on building a high-performing, prospect-centric website.

You’ll learn:

 How prospects approach agency research and selection
 Essential website content, functionality, and design elements
 Real-world examples of success and pitfalls
 Actionable steps to audit and enhance your site

Who Should Attend

Ideal for growth-focused agency leaders, executives aiming for stronger business development ROI, and teams managing website development and redesigns.

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webinar pricing

  • Individual $129
  • Conference Room (Up to 10) $329
  • Conference Room 3-Pack $899

    (contact to select 3 topics)

  • Total Company (10+) $899

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