AI Data Strategy

What Agencies Need to Leverage Emerging Technology

Hunter Rojas & Zane Hallauer/Ketsuron Solutions

About the Speaker:

Hunter Mario Rojas is CEO of Ketsuron Solutions, analytics & technology backed by an AI-powered Business Intelligence platform. He has over a decade of experience leading technology teams and advancing AI and machine learning solutions for General Mills, Taco Bell, Dyson & Discover. He holds advanced degrees from Universities of Michigan, Wisconsin, Illinois and MIT.

Zane Hallauer, CTO of Ketsuron Solutions, brings transformative expertise in data analytics and digital innovation. With dual Master’s degrees in Data Science & Statistics from Univ of Denver, Zane is distinguished by groundbreaking achievements from spearheading digital transformation initiatives to deploying advanced machine learning models and AI innovations. Zane’s marquee clients include Amazon, Target, Walmart, Motel 6 & Costco

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The rise of AI and evolving data privacy regulations are reshaping how agencies need to handle data and technology. Today’s clients seek agency partners that can securely manage Personally Identifiable Information (PII), enforce robust oversight and access controls, and implement AI in the most effective, appropriate ways.

A study by AIDA (Artificial Intelligence & Data Analytics Research Group) found that 77% of organizations reported experiencing data quality issues and 91% saying that it’s impacting their company’s performance. To stay ahead in delivering what clients really need, agencies need a future-proof data & tech strategy that balances innovation with compliance.

Ketsuron Solutions has honed a best-in-class approach to help agencies navigate the complexities of data, security and AI. Their expertise in technology and analytics has equipped them with the insights needed to craft strategic roadmaps for data capture, client alignment, compliance & security that will drive success in a rapidly changing landscape.

Join Hunter Mario Rojas and Zane Hallauer, founding partners at Ketsuron Solutions, as they unveil in clear, easy to implement steps how to make the transition.

Key Takeaways

  • Identify and address gaps in data capture
  • Align with clients on data use and privacy
  • Adopt critical compliance & security best practices
  • Future-proof your data for AI applications

Who Should Attend?

Agency leaders focused on growth, media and creative effectiveness, analytics, and AI.

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