Building the Future of Agency Management

Cecilia Gorman/Creative Talent Partners

Ideas for strengthening pipeline of next gen leaders thru 4 unconventional development pillars

About the Speaker:

Cecilia Gorman owns Creative Talent Partners training and development company, and co-founded Empowership, a year-long training & mentorship program for women. Cecilia spent most of her career at Y&R Irvine as VP/Creative Services. She led Global Creative Operations at Oakley and was VP, Organizational Leadership at Innocean. She conducts workshops, webinars, coaching and keynotes on management, communication and leadership. Agency clients incl. RPA, JWT Inside, IPG, Golin, Weber Shandwick and advertisers Oakley, Volcum, CBS and Univision.

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The global talent war is on. To successfully combat it requires a steady stream of emerging leaders at every level.

Cultivating the next gen of agency management is one of your most critical tasks. It takes deliberate effort to build a powerful pipeline of top internal leaders. Doing it wrong means ineffective managers, weak teams and limited growth potential.

Are employees equipped to rise through the ranks and bolster the success of your agency? It’s about more than functional competence. Learn techniques for enhancing capabilities in 4 unconventional development pillars of storytelling, role modeling, optimizing failure and embracing flexibility.

It’s essential that rising employees be armed with tools to develop to their full potential. Use these ideas in new focus areas to make an immediate impact on the quality of your pipeline talent.

Key Takeaways

  • Understand changing workforce needs & impact on talent development
  • Concentrate on 4 pillars to cultivate leaders with low cost ideas
  • Strengthen 3 core skills of courage, resiliency & curiosity

Who Should Attend

  • HR, agency execs, and management responsible for developing future leaders
  • Juniors & mid-levels who want to develop themselves and their careers

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