Get On The Pitch List

You can’t win if you aren’t invited to pitch!

Every day we hear from agencies that want more opportunities. These same agencies counsel their clients on how to build awareness and consideration and drive more business. The shoemaker’s children, shoeless.

The hard truth is that most agency searches are complete before most agencies know a review was even underway. A key to agency growth is to better understand how prospects think about agencies and approach agency selection efforts.

This knowledge is critical to enable your agency to be proactive in ways that increase your odds of being on the prospect’s radar so that your agency has a better chance of being included when a review materializes. To be on that precious list.

We have studied the agency prospect customer journey and have developed the industry’s only thorough evaluation of the journey. We will share our learning and recommendations that can serve as the starting point for a variety of related growth activities and can be the ground floor for an agency’s growth strategies.

Join Robin and Steve Boehler, founding partners at global marketing consultancy Mercer Island Group, as they share keys to Get on the List.

Key Takeaways

● The customer journey of buyers of agency services
● How clients learn about agencies and manage reviews
● Exemplary examples of agencies that are getting on the list
● Strategies your agency can use to Get on the List

Who Should Attend
Agency leaders focused on growth, execs seeking better ROI on business development, and staff managing website updates, agency content and marketing materials.