Jeff Hiller founded Highbar Training and has coached 10,000+ senior leaders and managers at 50+ agencies and PR firms including Omnicom, IPG and Publicis groups. His high energy, interactive programs rely on personal, real world experience as an ad exec, marketer & sales manager. Jeff was VP Account Director at $1B ad agency Leo Burnett, earning 7 EFFIE Awards; Houston Rockets Marketing/Creative Director; VP Marketing for Four Hands, a 3-time Inc 500 Fastest Growing company; L&D Director for JB Training Solutions. Jeff also works with advertiser clients such as Marriott, Phillips 66 and speaks regularly at SHRM, PIHRA and ATD events. Jeff graduated from Dartmouth and lives in Austin.
You know your stuff as well as anyone, but it can be hard to get people to understand it as well or get as excited as you.
Most people resort to data dumps of stats and graphs or elaborate with 100 words when 10 will do. Too often, the main point is lost as eyes glaze over. Meetings bog down in debates over minutiae until the lead sums up with “Any questions?” There never are.
Deep dives seem impressive, but what really moves people is the “A ha!” moment of suddenly grasping what it all means and why it’s important. Call it analytical thinking or moved by the muse, you need to find the essential story, then bring it to life in a graphic, memorable way that captures imaginations.
Numerous real world agency before & afters are used so you can see and feel the difference yourself, making recommended techniques as relevant as possible.
Filled with practical, real-world examples, this webinar will help attendees become versed in how to find insights in the research and information they deal with on a day-to-day basis.
All levels and disciplines responsible developing and delivering presentations, internal or external, especially those with client responsibility.
(contact to select 3 topics)