Karen Faith/Others Unlimited
Karen Faith is an ethnographer and strategist whose work has guided teams and initiatives at
Google, Amazon, Indeed, the NBA, the ACLU, Blue Cross Blue Shield, the Federal Reserve
Bank, and more. She has taught her approach at Penn State, Juilliard, KU, Chapman University, and the National University of Singapore, and is an alumnus of the Hyper Island Business Transformation
program in Stockholm. Karen is the CEO and Founder of Others Unlimited, an empathy training company based in New York. Her TEDx talk on Unconditional Welcome has been viewed nearly 3 million times.
Most agencies show up with answers…the best ones show up with better questions.
And the best questions don’t come from the conference room. They come from the people your
client is trying to reach.
In this webinar, ethnographer and empathy trainer Karen Faith shares a real world case study on
how customer co-creation transformed a struggling health insurance brand into a breakout
success, achieving 110% of its membership goal in Year I and a Net Promoter Score of +97.
The breakthrough didn’t come from better creative or a sharper brief. It came from bringing real customers into the process and letting them surface the problems no one inside the organization knew existed.
Karen will walk you through the co-creation process step by step—from recruitment to
insight to activation—and show how agencies can use it to uncover what they’ve been missing.
Key Takeaways
Who Should Attend
Strategists, planners, account leads, researchers, creative directors, and new business teams.
If your agency sells “customer understanding,” learn what that actually looks like in practice.
(contact to select 3 topics)
