Chris Kocek/Gallant Branding
Chris Kocek is CEO of Gallant Branding and author of The Practical Pocket Guide to Account Planning and Any Insights Yet? Connect the dots. Create new categories. Transform your business. As a strategic planner at BBDO New York and GSD&M in Austin, he developed nationally recognized campaigns for Fortune 500 brands incl. AARP, Lowe’s, Hyatt, Ace Hardware & John Deere. Chris is in high demand as a public speaker with talks on creativity, insights, and innovation featured at strategic symposiums such as TEDx.
Great comedy and great campaigns have a lot in common: they light people up and make them lean in for more.
In this fast-paced webinar, you’ll get a behind-the-scenes look at the storytelling techniques that stand-up comics and viral content creators use to grab attention, build tension, and land memorable punchlines.
You’ll learn how to translate those same skills into sharper creative briefs, more persuasive pitches, and effective campaigns that cut through the noise.
We’ll break down how to find the emotional “hook” in everyday situations and how to use strategic humor even in serious categories.
Whatever your agency role, you’ll walk away knowing exactly how to use humor to make everyday situations and ordinary ideas unforgettable.
Key Takeaways
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