ON DEMAND Design the Future: Using Headline Trends to Spark Creativity

Creative agency veteran, Academy Award winner and author of the trend-tracking PRECOG REPORT will reveal current signals influencing our world and creating new opportunities for agencies.

Ten headline trends cover innovation, design, futurity, sustainability, culture, science, technology and more. He shows how this advance intel enables you to unlock strategic thinking and creativity. His approach provides a new platform of discovery, utilizing pattern recognition to train your mind and keep pace with the speed of innovation as an agent of change.

One example is the Attention Economy. As technology makes people far more reliant on instant info through news feeds, creating shorter attention spans, advertising needs to be responsive to keep clients ahead of the curve.

When agencies do research, we tend to focus on the brief and the task at hand which can lead to tunnel vision. PRECOG unlocks blind spots using diverse information as a catalyst of inspiration, allowing unexpected ideas to intersect and bolstering the power of innovative thinking.

Key Takeaways

• Utilize trends to discover opportunities and design the future
• Connect with evolving human needs that resonate in creative
• Develop new skill set to mitigate risk and identify black swans
• Increase your knowledge and gain a competitive advantage

Who Should Attend

Everyone involved in strategy and creative development incl Account, Planning & Creative