ON DEMAND Infusing Innovation Into New Business Efforts

In most agencies, innovation and new business have little to do with each other. They’ve found a comfortable formula that works well enough and don’t want to risk messing with it. The result? Many missed opportunities go unrecognized and unrealized.

To maximize your potential, you shouldn’t simply keep doing what worked to win in the past. The industry moves too quickly, and Clients expect more & better from agencies in everything they do, especially in pitching new business. If you don’t seem breakthrough, another agency will.

Learn techniques to bring together the entire agency team to facilitate out of the box thinking on new ways of operating instead of compartmentalizing change initiatives in departmental silos. The approach is based on 4 tried & true innovation tools developed by a former Chief Innovation Officer for a cutting edge agency: Question Storming, Rapid Ideation, Challenge Checklists & Disciplined Reflections.

Obviously, evolving new ways of working is just as important on existing business, but it’s tough. Your teams are busy doing amazing things daily, and have neither the bandwidth nor motivation to focus on the future. It’s the Innovator’s Dilemma…the more successful you are, the less incentive you have to challenge it.

In New Business, you’re allowed, even expected to tell the story of where you and your prospect clients WILL be — not where you’ve been. Gain a competitive advantage by using your new business efforts as an incubator for new ways of working.

Key Takeaways

• Stop confusing “innovation” with “technology”
• Facilitate innovation within your agency, not prescribe it
• Use 4 proven tools to unlock collective capabilities

Become what your clients need before they need it

Who Should Attend

Any agency personnel involved in new business, internal agency leadership & industry trends