ON DEMAND Insight Unleashed: Discover Bigger Ideas and Breakthrough Campaigns

Originally delivered 2/15/24 with 20 mins of Q&A

Chris Kocek/Gallant Branding

Expert direction on developing transformative insights with provocative questions, prompts & stress tests

About the Speaker:

Chris Kocek is CEO of Gallant Branding and author of The Practical Pocket Guide to Account Planning and Any Insights Yet? Connect the dots. Create new categories. Transform your business. As a strategic planner at BBDO New York and GSD&M in Austin, he developed nationally recognized campaigns for Fortune 500 brands incl. AARP, Lowe’s, Hyatt, Ace Hardware & John Deere. Chris is in high demand as a public speaker with talks on creativity, insights, and innovation featured at strategic symposiums such as TEDx.

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True insights make all the difference between an average campaign and award-winning creative. What do customers and consumers really need? What affects their decisions & why? And how do you capitalize on it all?

Easy to agree, but how do you build a better insight faster, especially when you’re under pressure with tight client deadlines or new business pitches? Instead of relying on random inspiration or extra hours grinding away, you can change your approach using proven techniques to uncover counterintuitive truths.

Drawing on his book Any Insights Yet? Chris Kocek explains a few simple concepts on how to find hidden patterns in data, more effectively interrogate language, harness conflict and tap into cultural tensions. Each point is demonstrated with real world examples you can judge for yourself. The result? More A-Ha moments, more quickly and consistently.

Key Takeaways

  • Key characteristics of a true, transformative insight
  • Provocative questions, AI prompts & techniques
  • Stress-test thinking for more actionable ideas
  • Position your insight so it inspires others

Who Should Attend

Everyone involved in building insights and transforming them into effective campaigns: Strategists, Account Managers, Creatives and Media Planners.

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