Marc Strachan combines extensive leadership experience on agency and client side. Current CMO of Adgile Media and exec coach, prior EVP/Chief Client Officer of Publicis-Sapien and VP/Corporate Relations for Diageo over Govt & Commercial programs. Positions incl. VP/N. America of On-Premise & Multi-Cultural Mktg, Mktg Director for Tanqueray & Cîroc Vodka, fastest-growing spirit in history. Marc is BOD Chair of ADCOLOR, formerly BOD of Assn of Natl Advertisers & Director of 4A’s Advanced Ad Studies. A multi-award winner, Marc is proud native of Brooklyn living Manhattan.
Are today’s Client /Agency relationships on the same terra firma as the Mad Men days? I don’t think so!
Today’s clients are under immense pressure to deliver growth. However, marketing to reach, impact and retain consumer loyalty has become extremely fragmented, and measuring effectiveness is increasingly difficult.
As a result, Agencies are under the microscope more than ever. Tight budgets, broader scopes In-House agency experiments strain relationships to the very core. But you can do better.
Who owns/manages that relationship? What is the true value and the glue that holds it together? What’s the impact of the CMO and Agency leadership? Does a key contact at every level still apply?
Understand these building blocks from a the POV of a former CMO & Agency exec and construct a stronger foundation.
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