ON DEMAND What Clients Really Want

Originally delivered 12/13/22 with 20 mins of Q&A

Marc Strachan/CMO Adgile Media

Adapting to fundamental changes in Client requirements to cement your relationship

About the Speaker:

Marc Strachan combines extensive leadership experience on agency and client side. Current CMO of Adgile Media and exec coach, prior EVP/Chief Client Officer of Publicis-Sapien and VP/Corporate Relations for Diageo over Govt & Commercial programs. Positions incl. VP/N. America of On-Premise & Multi-Cultural Mktg, Mktg Director for Tanqueray & Cîroc Vodka, fastest-growing spirit in history. Marc is BOD Chair of ADCOLOR, formerly BOD of Assn of Natl Advertisers & Director of 4A’s Advanced Ad Studies. A multi-award winner, Marc is proud native of Brooklyn living Manhattan.


Are today’s Client /Agency relationships on the same terra firma as the Mad Men days? I don’t think so!

Today’s clients are under immense pressure to deliver growth. However, marketing to reach, impact and retain consumer loyalty has become extremely fragmented, and measuring effectiveness is increasingly difficult.

As a result, Agencies are under the microscope more than ever. Tight budgets, broader scopes In-House agency experiments strain relationships to the very core. But you can do better.

Who owns/manages that relationship? What is the true value and the glue that holds it together? What’s the impact of the CMO and Agency leadership? Does a key contact at every level still apply?

Understand these building blocks from a the POV of a former CMO & Agency exec and construct a stronger foundation.

Key Takeaways

  1. Become fully engaged partnerships with a personal, nurturing touch
  2. Create greater clarity/understanding in the MSA, SOW & brief
  3. Focus on Craftmanship vs. Mission to inspire great work

Who Should Attend

  • Agency leaders/business leads (incl. Creatives)
  • New Business/Business Development leads

Register Today

Contact Info

Registration Options

coupon invalid
Discount Applied!

Payment Info

Order Summary

Due Today

webinar pricing

  • Individual $129
  • Conference Room (Up to 10) $329
  • Conference Room 3-Pack $899

    (contact to select 3 topics)

  • Total Company (10+) $899