Brian Kessman/Lodestar Agency Consulting
Brian Kessman helps agencies achieve focused, scalable, high-margin growth. As founder of Lodestar Agency Consulting, he helps agencies sharpen their positioning, price for value, redesign operating models and fix inefficiencies. His client agencies differentiate themselves, attract ideal clients, diversify and scale revenue, and increase profitability. With 20+ years experience in agencies and software, Brian leverages Agile, Lean, and custom-built AI tools like ProductizationPartners.com to drive growth. One of the 4A’s Expert Network and frequent speaker for the 4As, Mirren, AMIN Worldwide, and others,
Agency leaders everywhere are rethinking how to grow and price. Many firms have already moved beyond billable hours, but few have built a model that truly supports new pricing approaches and scales profitably.
This session reveals what comes next.
Industry strategist Brian Kessman introduces the Agency Model Map™ and Agency Value Framework™—tools used by leading firms to evolve past commoditized services, custom scopes, and headcount-driven growth. You’ll learn how to scale your firm’s expertise and value—instead of headcount and effort—by aligning your value proposition, offerings, people, and pricing around measurable client outcomes.
You’ll see how modern agencies are building defensible models that grow margin, strengthen differentiation, and expand enterprise value in an AI-driven market.
You’ll learn how to:
Who Should Attend:
CEOs, CFOs, COOs, and Presidents ready to evolve beyond billable hours, eroding margins, and reactive growth. Leaders of Strategy, Growth, and Client Service aiming to align offerings, pricing, and delivery around outcomes that clients can see—and value.
(contact to select 3 topics)
