Stephanie Schulman is a 20-year vet of top NYC agencies with experience across a wide range of categories from traditional CPG and Beauty to high-science Healthcare. She thrives on delivering disruptive solutions for complex business scenarios – where healthy relationships are a-must. As the president of WildType, for the last 7 years Stephanie has worked in partnership with her clients to build KEYTRUDA, the most successful oncology brand in history.
Losing clients not only impedes growth, it’s bad for agency morale. Yet agencies frequently miss the warning signs of a client relationship in distress.
After a series of client losses, TBWA\WorldHealth took a radical approach by setting the goal of 100% client retention. The agency identified 11 early warning signs of a troubled relationship, as well as a unique approach to proactive performance management called Client Success Plans.
The result? Dramatically reduced client churn and achieving 100% retention!
Who should attend:
Anyone who regularly interfaces with clients: account, creative, strategy, and project management.
(contact to select 3 topics)