Nick Jones/OWND Ideas Factory
Nick is an Owner and Head of New Business & Client Development at OWND Ideas Factory. He also runs his own consultancy, OMNI Marketing Solutions. He has been in agency management for over 25 years, spending the last 15 years leading business development.
When Nick joined Geometry as Chief Growth Officer, the world’s largest Shopper/Commerce agency was winning one in 5 of its pitches. He and his team turned that into a 55% close rate (including a 10 pitch win streak) using the approach reviewed in this session.
Pitches are the lifeblood of most agencies, and a primary source of new business. But clients and search consultants are demanding more in less time than ever. To give potential agencies a sense of the client’s “need for speed” and to pressure-test potential partners, agencies are getting weeks, not months, to pitch a business.
This webinar shows practical approaches to evaluating a pitch opportunity, and processes designed to rapidly get to pitch-winning content (in 2 weeks!). You’ll learn how to parallel path ordinarily sequential tasks to make challenging pitch deadlines. We’ll review a comprehensive series of checklists for a fast and winning pitch process.
You’ll also learn about the key intangibles that are often as important as the ideas and deliverables. We will look at what clients buy (and it’s not always just the best creative).
We will consider the importance of rehearsals, and a framework for getting the most out of them. And we’ll leave no stone unturned, covering what to do when the pitch is over.
KEY TAKEAWAYS
WHO SHOULD ATTEND?
Agency owners, partners and leaders responsible for agency growth. Anyone involved in agency business development or new business. New business leaders and team-members, agency management teams, and agency executives, strategists, creatives, and other roles who work on new business pitches.
(contact to select 3 topics)
