Greg Taucher’s 30+ years at DDB Worldwide spanned regional, national and global accounts culminating in heading up all international offices. His specialty was transforming traditional account management roles resulting in stronger client partnerships. He is Hopp Faculty Fellow & Professor in Communication at Michigan State University, overseeing 42pointSeven, the only student-run IMC agency in the Big 10.
Today’s agency environment requires account leaders to demonstrate broader skills, leadership mindsets, and closer client partnerships.
While foundational elements remain the same, it’s the ability to develop integrated strategic and creative solutions for client business problems that makes the difference.
Essential topics covered:
All levels of account management and others who interface directly with clients
(contact to select 3 topics)