Brian Kessman/Lodestar Agency Consulting
Brian Kessman helps agencies achieve focused, scalable, high-margin growth. As founder of Lodestar Agency Consulting, he helps agencies sharpen their positioning, price for value, redesign operating models and fix inefficiencies. His client agencies differentiate themselves, attract ideal clients, diversify and scale revenue, and increase profitability. With 20+ years experience in agencies and software, Brian leverages Agile, Lean, and custom-built AI tools like ProductizationPartners.com to drive growth. One of the 4A’s Expert Network and frequent speaker for the 4As, Mirren, AMIN Worldwide, and others,
Agencies everywhere are changing how they price — fixed fees, outcome language, productized offerings. And yet, fees are still negotiated down, scopes expand, and margins barely improve.
The challenge isn’t simply pricing. We are applying new pricing approaches to an unchanged commercial model. Until that changes, the economics won’t follow.
Based on the newly published VoxComm paper Redesigning the Agency Value Model and interviews with leaders from agencies including FIG, VCCP, 72andSunny, Monks, We.
Communications, Bond Brand Loyalty, Time Under Tension, and BOND, as well as Brian’s work with agencies worldwide, this webinar shows where the breakdown occurs and
what to do differently to change the economics.
Key Takeaways
Who Should Attend
(contact to select 3 topics)
