Marcus Brown was known as the ‘Re-Pitch King’ during an award-winning business development career at some of the world’s most prestigious agencies (Saatchi & Saatchi, WPP, Publicis Groupe). He now runs The Great Pitch Company, a global consultancy whose purpose is to help agencies achieve profitable business growth through the power of a great pitch (or indeed re-pitch).
It’s the meeting most agencies dread…the re-pitch. In fact, many agencies act like it’s over before it’s even decided and that’s a mistake.
The current reality is that sooner or later, most accounts go into review. Sometimes, it’s justified by uninspired work, other times factors completely out of your control. You may even have a great relationship and the client is just kicking the tires.
Whatever the case, once your client is in front of other agencies promising the world, all bets are off. But instead of assuming the worst, you have tremendous advantages as the incumbent. Reinvention is the name of the game.
Years of running and coaching agency re-pitches has taught invaluable lessons about how to capitalize. Learn how to adjust based on real case studies that won the day.
Who Should Attend?
All agency people involved in Pitches/Re-pitches regardless of seniority
(contact to select 3 topics)