To Re-Pitch or Not To Re-Pitch

It’s the meeting most agencies dread…the re-pitch. In fact, many agencies act like it’s over before it’s even decided and that’s a mistake.

The current reality is that sooner or later, most accounts go into review. Sometimes, it’s justified by uninspired work, other times factors completely out of your control. You may even have a great relationship and the client is just kicking the tires.

Whatever the case, once your client is in front of other agencies promising the world, all bets are off. But instead of assuming the worst, you have tremendous advantages as the incumbent. Reinvention is the name of the game.

Years of running and coaching agency re-pitches has taught invaluable lessons about how to capitalize. Learn how to adjust based on real case studies that won the day.

Key Takeaways

1. Criteria for deciding to embrace, delay or decline
2. Most common mistakes incumbent agencies make
3. How to reinvent yourself while keeping the plane flying
4. Do’s, Don’ts and dealing with difficult questions

Who Should Attend?

All agency people involved in Pitches/Re-pitches regardless of seniority