Lori Bartle/The Agency Within Us
Lori Bartle is on a mission to transform the Account discipline from a reactive service function into a proactive leadership discipline. An accomplished Account Leader, agency President, and business development leader, Lori credits a relentless focus on the client’s business as the key to building long-term, highly productive client partnerships.
As a consultant, training expert and author of The Agency Within Us, Lori helps agencies strengthen business acumen, elevate client leadership, and unlock greater value in the client-agency relationship through strategic thinking and organizational influence.
The best Account Leaders don’t just manage the process—they influence the quality of the work from the very beginning.
Long before a creative brief is written, Account Leaders can shape the business case, align stakeholders, build trust, and create the conditions for bold creativity and innovative thinking.
In this webinar, you’ll learn how to move beyond process management and become a catalyst for stronger creative outcomes through business acumen, collaboration, and strategic influence.
Key Takeaways
Who Should Attend
Account Leaders and Managers who want to expand their impact, deliver greater value, and play a more active role in influencing exceptional creative work and innovative programs.
If you’ve ever wondered why some Account Leaders seem to
consistently unlock the best work while others are stuck managing the process, this webinar is for you.
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