Robin & Steve Boehler/Mercer Island Group
Mercer Island Group is a top-tier agency search consultancy with hundreds of successful agency searches across creative, media, PR & digital over 30 years for Discover, Stop & Shop, US Cellular, Etsy et al. In addition, Robin is an acclaimed workshop leader & keynote presenter at AMI’s Build A Better Agency Summit in 2022 and 2024. Steve is a P&G brand management vet who has worked with dozens of high-profile companies in a wide range of industries and authors the popular blog “The Brief” for agencies and marketers.
In a digital first world, your agency website is your most essential marketing tool. Studies show that 80% of B2B prospects identify potential partners independently before the provider even knows the prospect is looking. Their first stop in the search? The agency’s website.
So how can you make yours more “prospect-friendly” to be a stronger driver of new clients?
Based on extensive experience evaluating agency sites, interacting daily with senior marketers, and being in the “room where it happens,” Mercer Island Group has built the go-to guide on improving yours. These best practices help you anticipate the expectations of client prospects, speak more impactfully and drive higher engagement, leading to practical and impactful enhancements.
Join Robin and Steve Boehler, founding partners at global marketing consultancy Mercer Island Group, as they share keys to creating a Prospect-Friendly Website.
Key Takeaways
● How clients approach agency research and selection
● Critical elements, content & functionality
● Exemplary (and cautionary) examples
● Steps to evaluate & improve your site
Who Should Attend
Agency leaders focused on growth, execs seeking better ROI on business development, and staff managing website updates and redesigns.
(contact to select 3 topics)
