Vivek Kuchibhotla/BFC Ideas
Vivek Kuchibhotla is the Founder of BFC Ideas. He has worked in Marketing, Account Management and as a Training Consultant to over 150 Agencies and 30 Advertisers in five countries and speaks multiple languages. His background has given him a unique birds-eye view of both sides of advertising/marketing that allows him to find practical solutions to real life problems. Vivek is also a trainer at the Marketing Training Development Center of the ANA and partners with Think-Catalyst LLC on agency search projects.
“How do I get my client to approve this great creative?
It’s the question asked every day in every agency—and one most agencies still struggle to answer consistently.
When great work gets approved, everyone wins: stronger ideas, healthier client relationships, higher morale, and smoother collaboration. When it doesn’t, agencies often fall into unproductive debates — safe vs. innovative, what clients want vs. what they need. The result is a familiar downward spiral of rework, deadline pressure, strained relationships, and eroding profitability.
The key to consistently selling great creative isn’t persuasion—it’s understanding how marketers think. By getting inside the client’s head and proactively addressing the four questions that drive approval, agencies can dramatically improve their success rate.
The Four Questions Every Client Needs Answered
Did I understand how the creative is intended to affect customers?
Do I see this as a solution to my marketing problem?
Do I feel comfortable with any risky or unfamiliar elements?
Am I confident enough to champion this work internally?
This session breaks down each question and shows how to answer them clearly and convincingly in every presentation.
Key Takeaways
Who Should Attend
All agency personnel involved in the development and selling of creative work.
(contact to select 3 topics)
