Leading By Numbers

Telling Compelling Stories from Boring Business Data

Transform deadly data dumps into powerful, memorable narratives based on amazing insights

You know your stuff as well as anyone, but with so much information available, it can be hard to make sense of it all. And how do you prove you’re right to others who are less familiar or think differently?

Most people resort to data dumps, loading documents with stats and graphs to cover every possibility. Too often, the main point gets buried. Meetings bog down in debates over minutiae until the meeting lead sums up with “Any questions?” There never are.

Deep dives seem impressive, but what really moves people is the “A ha!” moment when you suddenly grasp what it’s all telling you and why it’s important to them. So simple, so obvious once you see it. Call it analysis, critical thinking or moved by the muse, finding the essential story is a skill you can sharpen.

The program uses your real world examples so recommendations are as relevant as possible. Learn to connect causes to effects, spot emerging trends or milestone events, then do the translation. After discussing key principles, you work through numerous before and afters to give you the practical experience doing it for yourself.

Key Takeaways

  • Identify the essential story in any standard business data
  • Simplify complex ideas and explain in an engaging way
  • Make points more memorable, relatable & motivating