Dan Wald has over 35 years of experience at agencies large and small. He started on the client side at Citibank and Barnes & Noble, and later was Chief Growth Officer for Brunner, SVP of New Business for Publicis Kaplan Thaler & Review Consultant with Joanne Davis Consulting. Dan is a highly rated ANA faculty member teaching effective agency management and managing multiple agencies for dozens of Top 100 advertisers incl. Comcast, AutoZone, Mars, CVS/Aetna, ExxonMobil, Sargento, Hyundai, Aflac among many others. He is also author of Ad Asylum, a fictional send-up of the pitch process.
It’s no secret that project work is increasing while predictable AOR relationships are on the decline. And the decline is likely to continue, especially among small and mid-sized agencies.
Accepting this trend can mean the difference between agency survival and failure, but embracing and learning to love it can lead to thriving success.
What you need is a fundamental shift in approach based on four simple principles…
…understand client operating models for managing multiple agencies and how to fit in
…stay on the radar screen when you don’t have live projects without becoming a pest
…project an image of loving the competitive “jump ball” aspect, confident of winning
…evaluate opportunities to ensure one can lead to more and network effectively
Gain invaluable perspective from an expert who has spent years coaching clients on these exact issues. You will learn how to develop a more flexible, streamlined approach to proposal, pricing and staffing in order to strengthen your pipeline of valuable project work while maintaining profitability.
Who Should Attend
All agency personnel involved in identifying, structuring, staffing & managing project work
(contact to select 3 topics)