ON DEMAND The Changing Role of Account Management

Originally delivered 9/22/22 with 20 mins of Q&A

Greg Taucher

Learn how to evolve your account management to address changing client needs from former head of DDB Worldwide International

About the Speaker:

Greg Taucher’s 30+ years at DDB Worldwide spanned regional, national and global accounts culminating in heading up all international offices. His specialty was transforming traditional account management roles resulting in stronger client partnerships. He is Hopp Faculty Fellow & Professor in Communication at Michigan State University, overseeing 42pointSeven, the only student-run IMC agency in the Big 10.


Today’s agency environment requires account leaders to demonstrate broader skills, leadership mindsets, and closer client partnerships.

While foundational elements remain the same, it’s the ability to develop integrated strategic and creative solutions for client business problems that makes the difference.

Essential topics covered:

  • Relationships: engagement across the entire client’s scope of work in delivering efficiency, effectiveness, and scale
  • Intellectual Curiosity: providing leadership, value, and growth ideas to your client and agency are imperative
  • Data Analysis: understanding the why, where & when to inform the multitude of decisions tied to business outcomes
  • Strategic Ambidexterity: facilitating flow from data to information to insights, and championing cross-channel strategies
  • Extended Skills: SOW planning/development, change management, contract compliance, and working capital

Key Takeaways

  1. How to lead by exploring strategic opportunities outside scope of work
  2. Become a champion of client’s business beyond great creative ideas
  3. Manage cross-discipline/partner agency relationships to add value

Who should attend:

All levels of account management and others who interface directly with clients

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webinar pricing

  • Individual $129
  • Conference Room (Up to 10) $329
  • Conference Room 3-Pack $899

    (contact to select 3 topics)

  • Total Company (10+) $899