Optimizing Creative Output

It’s a good thing many creative people are often cynics and eye-rollers.

It’s their well-tuned B.S. detectors that make them effective communicators. But motivating cynics and eye-rollers in an industry full of B.S. is tough. How do you manage people who don’t like to be managed? Can a ship of pirates be turned into a navy?

While some of the answers are common sense, surprisingly most aren’t. As with most advertising insights, the best answers come from a deep understanding the target market — creative people.

Sourcing a wide variety of industry studies, Sullivan will show how to manage creative people and the whole creative process more effectively. You’ll leave the session with ideas on how to get
more work and better work out of creative people in ways that actually build department morale.

Key Takeaways

• Why holding meetings about ideas is a bad idea
• Focus on why work is needed, not how to do it
• Motivating teams that work on difficult accounts

Who should attend:

Brand managers, creative directors and project managers