LIVE Vendor to Partner

Transforming Client Relationships Into Valued Partnerships

Jeff Hiller/Highbar Training

Critical steps to shift from being regarded as capable service supplier to trusted advisor

About the Speaker:

Jeff Hiller founded Highbar Training and has coached 10,000+ professionals in all disciplines at 50+ agencies incl. Omnicom, IPG & Publicis groups and dozens of regionals and locals. His high energy, interactive programs rely on real world experience as an ad exec, marketing director & sales manager. Jeff was VP Acct Director at $1B ad agency Leo Burnett, earning 7 EFFIE Awards; Houston Rockets Marketing/Creative Director; VP Marketing for Four Hands, a 3-time Inc 500 Fastest Growing company; L&D Director for JB Training Solutions. Jeff also works with advertiser clients such as Marriott, Phillips 66 and speaks regularly at SHRM, PIHRA and ATD events. Jeff graduated from Dartmouth and lives in Austin.


Successful agencies have always been based on the strength of client relationships, but those have grown increasingly strained.

Specialization of services and the proliferation of acceptable options have given clients countless reasons to ask what have you done for me lately? Agencies need better answers.

There are a series of critical steps you can take to shift from being regarded as capable service suppliers to trusted advisors. It takes relearning what clients really need, treating their business as your own and forging unbreakable bonds:

   Exceed expectations on tasks, deadlines & budgets

   Identify opportunities and make surprising contributions

   Make counterparts famous within their own organizations

   Discuss uncomfortable truths & escalate bad news quickly

   Position ideas, argue effectively and earn a seat at the table

   Personalize interactions and increase ongoing engagement

Some ideas discussed will reinforce principles you already live by, others you may have tried once, meant to, or never heard of, but all are proven ways to build enduring partnerships.

Key Takeaways

  • Diagnose where relationships fall short of partnerships
  • Impress with unexpected insights, ideas & recommendations
  • Develop and maintain close, trusting, personal alliances

Who Should Attend

All levels of every discipline with direct Client interaction, responsibility for managing expectations and providing deliverables.

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