Do you say what needs to be said? You should.

When Millennials were first entering the workforce, they took a lot of flak from Old School managers. There were two main complaints: newbies had a sense of entitlement about what they got and when, and they were incredibly sensitive to criticism. Overly derogatory terms like Trophy Generation and Snowflakes became part of the vernacular. These […]

AI: Accountable Intelligence vs. Artificial Intelligence

On May 13,2023, The Wall Street Journal published several articles citing 27 different words beginning with the letter “A” that are connected to Generative AI. Here’s my list of the11 most critical “A” words: Generative AI must make sure that outputs are always connected to humans. At the very least, that would mean that real […]

Why & How Marketers Need to Lean In on Millennials and Gen Z

By Michael Donahue Why? Well, these population cohorts are critically important to marketers because, in early 2023, they account for over 40% of population and brand sales… but by 2030, they are projected to represent well over 50% of both population and brand sales. That’s because the older generations are leaving the planetmuch faster than […]

Two Way Mentoring

by Michael Donahue, former 4A’s EVP Many successful companies encourage senior executives to mentor junior executives for these reasons: A) To accelerate the younger execs’ careers, B) To let them know senior management cares about them, and C) To give the mentors perspective on issues and opportunities they and their senior management might be missing. […]

It’s up to you to create interest in your ideas.

I watched a movie yesterday that made an interesting observation. A professor was frustrated with his son’s attention span because he spent endless hours on video games but couldn’t focus for a half hour on schoolwork. He tried to connect by gaming online with his son, but couldn’t get into it and gave up after […]

The crisis of connection in the workplace

For years before 2020, the most contentious employee issue I heard in all my workshops was flexibility. Next gen workers wanted more time working from home, then everyone started asking. When managers pushed back, they typically encountered a “Why? Don’t you trust me?” attitude. Truth is, companies resisted due to 2 overriding concerns: people would […]

What’s the difference between agency and client time?

A lot of frustration. I’ve consulted for 60+ agencies and 100+ clients and a hot topic is always how to improve the relationship. In every session, I’ve shown a picture of 2 clocks with just the 9 hand and asked groups to tell me when a typical 9 am meeting actually begins at the agency […]